Case Study: The Cray's Recipe for a Successful Franchise

When Tejas Patel and his team at The Cray set out to open nine new restaurant locations in just two years, they knew they needed a robust and efficient Point of Sale (POS) system to support their ambitious growth.

As an award winning lobster restaurant, an accolade they’ve held for four consecutive years, The Cray required a technology solution that could match their high standards of service, efficiency, and customer experience. That’s where PowerEPOS came in.

The Cray: A Culinary Icon

The Cray Seafood & Grill began in 2005 with a simple yet powerful mission: to bring the freshest seafood and an unforgettable dining experience to customers around Australia. Known for their signature dish, the famous Cray Platter, The Cray quickly became a beloved local institution.

Fast forward to today, and the restaurant group has expanded to nine locations, with new openings in Mandurah, WA, and Essendon, VIC. Through dedication to quality and customer satisfaction, The Cray has become a household name in the seafood dining scene.

The Challenge: Scaling Without Compromise

As The Cray grew, so did the complexity of their operations. Their previous POS system struggled with network integration, lacked in-depth reporting, and provided inadequate support, making it difficult to optimise performance across multiple locations.

They needed:

• A scalable franchise POS system that could expand with them.

• Full head office control to simplify multi-site management.

• Reliable, locally based support to minimise operational disruptions.

• Comprehensive data analytics to drive informed, strategic growth.

• Enterprise-level features at an affordable price tailored for franchise organisations.

The PowerEPOS Solution

After thorough research, The Cray chose Triniteq's PowerEPOS for its superior product quality, extensive features, and powerful reporting capabilities.

With PowerEPOS, they gained:

• A cloud-hybrid, multi-site POS system designed for franchise scalability.

• Seamless integrations with Now Book It, Uber Eats, DoorDash, and their choice of payment providers.

• Effortless onboarding and training for new franchisees, ensuring operational consistency.

• Real-time sales and inventory tracking for improved business decision-making.

• Customisable POS configurations to meet the unique needs of franchise owners.

A Seamless Transition

Transitioning to a new POS system can be daunting, but with PowerEPOS, the process was seamless. Triniteq’s expert team provided hands-on support from setup to training, ensuring a smooth implementation across all locations. With an intuitive interface and robust training resources, staff quickly adapted, improving efficiency and service quality.

PowerEPOS offers impressive product quality, services, features, and efficiency. On top of that, it provides in-depth data reporting insights, allowing us to make better, more informed business decisions for our franchise operations.

- Tejas Patel, Co-Owner, The Cray

Results: A Smarter, More Efficient Franchise Operation

Since adopting PowerEPOS, The Cray has seen measurable improvements in operational efficiency, sales, and customer experience.

Key benefits include:

• Rapid franchise expansion, enabling quick and hassle-free new location openings. With PowerEPOS, each new site is deployed efficiently, ensuring seamless integration into the growing network.

• Standardised franchise operations, making management more efficient. Franchisees follow a uniform system that simplifies workflows, reduces training time, and enhances overall business performance.

• Improved customer experience, ensuring smooth and accurate service. The user-friendly interface and real-time order tracking streamline service, reducing wait times and increasing customer satisfaction.

• Powerful reporting and analytics, enabling data-driven growth. PowerEPOS provides detailed insights into sales performance, staffing efficiency, and customer trends, helping The Cray refine its operations and maximise revenue.

• Reliable, dedicated franchise POS support, ensuring minimal downtime. With Triniteq’s responsive Australian-based support, any technical challenges are swiftly addressed, allowing The Cray to maintain uninterrupted service.

A Strong Endorsement for Franchise Businesses

Given their success with PowerEPOS, The Cray confidently recommends the system to other franchise organisations. With its multi-site management capabilities, advanced analytics, and superior customer support, PowerEPOS is the ideal choice for hospitality franchise organisations looking to scale efficiently without compromising quality.

As The Cray continues to expand across Australia, one thing is certain: with PowerEPOS at their side, they have the technology and support needed to keep growing, innovating, and serving up the best lobster for years to come.